Recently, the term mobile first indexing (MFI)has been heard a lot. There has also been a lot of confusion as what does Mobile first indexing mean for an average business owner. What needs to be done? Does the business owner need to change anything or everything for his website to be mobile friendly.
From July 1st 2019 mobile first indexing is by default enabled for all new websites. For the older existing sites Google will monitor and evaluate pages based on best practises.
What is Mobile first Indexing?
As the terms say, the mobile version of the website becomes the primary version for what Google includes in their index for ranking. It is called Mobile first as it is not mobile- only index. Even if the site is not mobile friendly version, the desktop version will be used for indexing. But this may impact the ranking.
Mobile version need to be
- User friendly sites having responsive designs, site speed and ease of use on mobile device.
- Optimized content for mobile
- Consider and create mobile first strategy.
Google notifies and alerts when the site moves to mobile first index. Google is trying to make every site moved to mobile-first indexing.
Mobile first Indexing-Myths
- Mobile first Indexing directly impacts ranking.
- Mobile first Indexing and mobile friendliness are same.
- Keeping poor quality of site is smart strategy to avoid transition.
Mobile internet usage makes 51% of total internet use. Hence creating a mobile first version is more important than ever. Google is prioritizing mobile friendly sites. Send us a query if you want to hire SEO experts for your website.
