Search engine optimization is something you may be hearing very frequently if you are anywhere remotely related to digital marketing and with that the use of keywords in it. Everyone knows that keywords are very essential when you work for SEO and it is completely true, but while working for keywords many a time people ignore the quality of topic they are providing as their entire focus is on to use the keywords. To yield good results one must focus on both the keyword as well as on topics. Better topics will help your audience and therefore ultimately benefit you.

Common question

One common question arises in the mind of people is the difference between keyword and topic. Topics can be taken as the holistic approach of keywords, as they are made using several relevant terms to answer the various queries. People can understand what the article is about and how it will help them to get their answers. If your topic fails to deliver the message you want to convey then your users might lose their interest in it.

Things to remember

One thing you should keep in mind is to start with an effective strategy, in that way only, you will be able to achieve your desired results conveniently and effectively. You should always keep track of your competitors. You can learn from them and develop the same strategy that is working for them. While writing your content you should always focus on why you are writing it, and what is the intent behind it, your content should able to resolve the queries of your readers. To gain the maximum positive response and help the readers in the best way possible content should be provided in a well-organized way so that it can be easily understood by the readers.