Website Marketing FAQ
FAQ - Internet Marketing - SEO - Online Advertising
Websites have helped individuals reach the kind of audience that was considered impossible before the advent of online marketing unless you had millions of dollars to invest. There are multi-million dollar businesses today like Amazon.com to Google.com that are making all their money online and therefore, spend a significant amount of time and money making those websites and services optimal for the audience. Depending on the kind of returns you wish to have from your website—which can be very high—you should decide on the online budget.
If you let us analyze your case, our team of professionals can come up with a well-defined strategy with a budget that will make complete financial sense to you. Here are a couple of pointers to give you a general idea:
- Think about how long it will take you to get the investment back. The best part about SEO is that it makes the biggest mines of referral visits—search engines—work for you. Google gets over 40 million visits in a day. This can tell you how much potential there is if you can tap it to your advantage. Most businesses that are able to do this realize how ridiculously inexpensive their SEO solutions turn out to be once their websites gain momentum and they start seeing the returns.
- Does your website get most of its visitors through existing PPC campaigns or paid advertisements? If that’s the case, you’re missing out a lot on all the traffic you can get from search engines. An SEO solution can help you reduce this cost of advertisements significantly in a matter of a few months. You can calculate how much incoming traffic you would need in order to make up for the cost of implementing an SEO solution on your website. If that’s a reasonable number that can be achieved within a reasonable time period, you should definitely go for it.
We have teams of web design professionals and SEO professionals that work hand-in-hand to give you a website with optimal design and an SEO package that will help make your website visible to your target audience.
Our experience is very broad and we’ve catered to many different types of businesses ranging from individual professionals, consulting companies, to online stores to name a few. Therefore, no matter what industry you belong to, we’re confident that we can create a solution for you that will help you increase your bottomline significantly.
Just like with every business the audience and strategies change. We treat each business as a unique one and figure out tailor-made strategies for each one. Contact us today to find out yours.
While this is not ideal, it can still be worked upon and optimized. However, please do note that in some cases, it is better to start from scratch, for e.g. if your website design is outdated or the structure is too difficult to fix.
Just like how you create a business plan before launching a business, doing SEO for your intended website is an important step before you actually spend money on creating a website.
SEO/SEM is in a way a strategy to reach out to your audience, and your website is the tool that helps you implement that strategy. Therefore, if you do not have the strategy, you wouldn’t know how the tool — the website — needs to be designed or used.
Despite what your web designer might say to you, they do not usually have the kind of knowledge an SEO professional possesses. Therefore, if you intend to optimize your website and spend money on SEO anyway — which you should if you’re serious about making a significant online presence — you should consult a dedicated SEO consultant before you approach a web designer.
We live in the Information Age, and in this age, the Internet is one of the most important sources of information for nearly everything. An estimated 1.8 billion users exist on the Internet today out of which nearly 300 million are from the US alone. Most of these people use the Internet to find out more information for nearly everything — be it for healthcare information, restaurants, clothing, or any other business you can imagine about.