Today the mobile search platform is continuously growing and with this growth you can re-optimize your site by adopting different messaging & marketing strategies to improvising the conversation rate without any hesitation & with great comfort.

The mobile internet based search economy is going rapidly and it continues to explode in near decade. According to a survey still mobile conversation rates are half as compared to desktop. But still opportunities are there to increase the sales online with Smartphone.

There are various messaging as well as marketing strategies are out there which can help you to improve the overall mobile conversion rate associated with your business. It is the time to re-optimize your methodologies for improving overall conversation rates.

Improve checkout

Making out purchases online can be cumbersome for some people as checkout is the main issue that creates a huge problem. You can deliver your customers an option to switch between multiple devices; this thing will not only increase your mobile conversation rate effectively but also it will encourage the mobile payments on your site. You can also, integrate certain payment gateways which are trustable like PayPal.

Take mobile offline

You can have the prime opportunity to connect with the friends by improvising your services even offline. This can be setting up your scan-able quick response codes for the products, delivering ads to your customers about great deals and discounts or an ability to calculate savings. You can significantly increase the brand value by this great opportunity for the customers. Hire a mobile SEO expert here for your ease.

Prioritizing the speed

Mobile page speed is always being a ranking factor for the SEO and it is essential for both bounce rate & user experience. As per the survey, a delay of one second can decrease your conversation rate up-to 6 percent. The very first step that you should take is to improve the mobile page rate by the implementation of fully optimized mobile web pages. You can create separate mobile domain, the progressive web app or in other words Google AMP code and responsive web design.

Various other steps that you can take:-

• Reduce the code for JavaScript & cascading style sheets (CSS).
• Implement AMP(Accelerated mobile pages)
• Reduce images to smaller pixels & with jpeg format.
• Enable caching.
• Reduce response time of the server.
• Leverage the long scrolling by reducing navigation & redirects.
• You should eliminate pop-up ads for better performance.
• Enable the gzip compression with CSS & HTML files.

Regularly test your page load speed with new content or with any changes to your website.

Remarket with SMS and push notifications

The last thing that you can take away is to utilize the capability of your mobile devices for remarketing to the customers with push notifications or short messaging service. You can convert your leads by leveraging urgency & fear of being missing out among the customers by your notifications. For this you can adopt time-sensitive promotions or free deals/discounts. Visit our SEO expert services page to have a hassle free online marketing campaign setup for you.